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Os jovens universitários e o consumo sustentável - a sua influência na compra de produtos ecológicos
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Abstract(s)
O rápido crescimento demográfico, económico e industrial do último século lançou a discussão sobre o seu impacto na qualidade de vida das pessoas e na preservação ambiental. A responsabilidade social, o desenvolvimento sustentável e o consumo consciente passaram a ser objecto de investigações e de amplo debate na sociedade em geral e, em particular, nas empresas. Os jovens da actualidade, muito associados ao consumismo e ao materialismo, têm uma pesada herança a receber fruto dos excessos económicos e empresarias. Todavia, apresentam sinais de maturidade, aparecendo ligados a movimentos sociais e ambientais. Através de um estudo quantitativo, procurou-se estudar o consumo sustentável dos jovens universitários e avaliar a sua influência na compra de produtos ecológicos.
Os resultados evidenciam que a consciência ambiental e a atitude dos jovens relativamente ao consumo sustentável
têm um impacto positivo na compra de produtos ecológicos.
The rapid demographic, economic and industrial growth of the latest century has launched a discussion of the impact on the quality of people’s lives and the preservation of the environment. The social responsibility, the sustainable development and the consistent consumption have become the objective of investigations and ample debates in society, in general, and more specifically in companies. The today’s young generation is associated with consumption and materialism. They received an inheritance resulting from the excesses of the consumption and economics. Nevertheless, they present signs of maturity, seeming concerned with social and environmental movements. Through a quantitative study was carried out, which aimed at identifying sustainable consumption habits of the university students and the evaluation of purchasing ecological products. The results show that the environmental awareness and the attitude of these generations concerning sustainable consumption have a positive impact on the purchase of ecological products.
The rapid demographic, economic and industrial growth of the latest century has launched a discussion of the impact on the quality of people’s lives and the preservation of the environment. The social responsibility, the sustainable development and the consistent consumption have become the objective of investigations and ample debates in society, in general, and more specifically in companies. The today’s young generation is associated with consumption and materialism. They received an inheritance resulting from the excesses of the consumption and economics. Nevertheless, they present signs of maturity, seeming concerned with social and environmental movements. Through a quantitative study was carried out, which aimed at identifying sustainable consumption habits of the university students and the evaluation of purchasing ecological products. The results show that the environmental awareness and the attitude of these generations concerning sustainable consumption have a positive impact on the purchase of ecological products.
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Citation
Revista da Faculdade de Ciência e Tecnologia. Porto. ISSN 1646-0499. 4 (2007) 124-135.