Publication
Literacia em saúde relacionada com os meios de comunicação social: enquadramento conceptual e criação de uma escala de avaliação
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Advisor(s)
Abstract(s)
Este trabalho de investigação apresenta a construção de uma escala de literacia em saúde relacionada com os meios de comunicação social (ELS-Media) que permite avaliar a perceção da competência da população portuguesa para compreender mensagens de saúde divulgadas nos media e para tomar decisões a partir das mesmas. Com base na revisão da literatura, análise de instrumentos existentes e entrevistas a especialistas, foi criado um conjunto de itens, do qual foram selecionados seis itens, que integraram a ELS-Media. Participaram 316 indivíduos, com idades entre 18 e 78 anos e escolaridade entre o 1.º Ciclo do Ensino Básico e o Ensino Universitário, que responderam a um questionário composto por perguntas relativas ao perfil sociodemográfico, a escala ELS-Media e Escalas Breves de Literacia em Saúde. A ELS-Media revelou apresentar boa fidelidade, boa validade e uma sensibilidade aceitável, sendo bem aceite pelos participantes e de fácil administração.
The aim of this study was to develop a media health literacy scale (ELS-Media) that allows assessing the perception of competence of the Portuguese population to understand health messages disseminated in the media and to make decisions based on those messages. Based on literature review, analysis of existing instruments and interviews with specialists, a pool of items was created, from which six items were selected, which integrated ELS-Media. A total of 316 individuals, aged between 18 and 78 and with a level of education between the 1st Cycle of Basic Education and University Education, participated in the survey, answering to a sociodemographic questionnaire, to the ELS-Media, and to the Brief Health Literacy Scales. ELSMedia showed good reliability, good validity, and an acceptable sensitivity, being well accepted by the participants and easy to administer.
The aim of this study was to develop a media health literacy scale (ELS-Media) that allows assessing the perception of competence of the Portuguese population to understand health messages disseminated in the media and to make decisions based on those messages. Based on literature review, analysis of existing instruments and interviews with specialists, a pool of items was created, from which six items were selected, which integrated ELS-Media. A total of 316 individuals, aged between 18 and 78 and with a level of education between the 1st Cycle of Basic Education and University Education, participated in the survey, answering to a sociodemographic questionnaire, to the ELS-Media, and to the Brief Health Literacy Scales. ELSMedia showed good reliability, good validity, and an acceptable sensitivity, being well accepted by the participants and easy to administer.
Description
Keywords
Literacia Saúde Meios de comunicação social Avaliação Questionário Health Literacy Media Assessment Questionnaire
Citation
Publisher
Escola Superior de Comunicação Social