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A transposiĆ§Ć£o da cultura criativa das escolas de samba para o contexto organizacional, por meio da analogia inusual
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Abstract(s)
Esta dissertaĆ§Ć£o visa identificar os mĆ©todos criativos utilizados pelas escolas de samba para a construĆ§Ć£o de seus espetĆ”culos, tendo em vista as caracterĆsticas peculiares deste tipo de organizaĆ§Ć£o, permitindo a busca por referĆŖncias de suas prĆ”ticas criativas, desde a concepĆ§Ć£o atĆ© a sua aplicaĆ§Ć£o, o que consiste na entrega do produto final, que Ć© demonstrado para todo o seu pĆŗblico no dia do desfile. Apesar de serem significativamente pesquisadas na antropologia e sociologia, tais organizaƧƵes nĆ£o ganharam a devida atenĆ§Ć£o da administraĆ§Ć£o para um estudo mais aprofundado. PorĆ©m vem despertando o interesse de grandes organizaƧƵes pĆŗblicas e privadas nas questƵes que envolvem a criatividade e inovaĆ§Ć£o como forma de utilizaĆ§Ć£o dos conceitos e mĆ©todos criativos aplicados por essas agremiaƧƵes, a fim de se tornarem mais competitivas em seu segmento de atuaĆ§Ć£o. Em termos aplicativos, a pesquisa busca referĆŖncias destes mĆ©todos criativos aplicados, por meio de conexƵes com os ativadores criativos, transpondo-os para o contexto organizacional.
This study aims to identify the creative methods used by the samba schools to build their spectacle, considering the unique characteristics of this type of organization which allowed me to get referrals from their creative practices, from design to implementation, consisting of the delivery of the final product that is shown to their audience during on their showing. Despite being significantly researched in anthropology and sociology, such organizations did not have had enough attention to administration for further study, but it has aroused the interest of large public and private organizations on issues involving creativity and innovation as a means of using creative concepts and methods applied by these associations in order to become more competitive in its segment. In terms of applications, the research seeks references these creative methods applied through connections with creative activators, transposing them to the organizational context.
This study aims to identify the creative methods used by the samba schools to build their spectacle, considering the unique characteristics of this type of organization which allowed me to get referrals from their creative practices, from design to implementation, consisting of the delivery of the final product that is shown to their audience during on their showing. Despite being significantly researched in anthropology and sociology, such organizations did not have had enough attention to administration for further study, but it has aroused the interest of large public and private organizations on issues involving creativity and innovation as a means of using creative concepts and methods applied by these associations in order to become more competitive in its segment. In terms of applications, the research seeks references these creative methods applied through connections with creative activators, transposing them to the organizational context.
Description
DissertaĆ§Ć£o apresentada Ć Universidade Fernando Pessoa como parte dos requisitos para obtenĆ§Ć£o do grau de Mestre em Criatividade e InovaĆ§Ć£o
Keywords
Carnaval Escolas de samba OrganizaĆ§Ć£o Criatividade InovaĆ§Ć£o Cultura criativa Ativadores criativos Analogia inusual Carnival Samba schools Organization Creativity Innovation Creative culture Creative activators Inusual analogy