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A performance social nas organizações: Estudo comparativo entre cinco empresas do setor das telecomunicações
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| 2.14 MB | Adobe PDF |
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Abstract(s)
No âmbito deste trabalho proponho-me elaborar um estudo sobre o conceito da
Responsabilidade Social Empresarial no setor das telecomunicações, e ilustrar algumas
das vantagens inerentes à adoção de um comportamento empresarial socialmente
responsável, que contribui por sua vez para o entendimento, comunicação, divulgação e
crescimento da estratégia empresarial neste setor.
Procurarei expor, que a estratégia de RSE, sendo acolhida voluntariamente e recebendo
o apoio de todos stakeholders poderá gerar um reforço da imagem, reputação, distinção
da concorrência (devido à criação do produto social com valor) e confiança do
consumidor sendo algumas das vantagens identificadas e peças fundamentais para o
sucesso de uma empresa. Propus-me analisar o caso de estudo das empresas PT, TIM,
Telefónica, América Móvil e China Mobile.
O principal objetivo deste estudo consiste em compreender a performance das empresas
anteriores, relativamente às ações de responsabilidade social, na dimensão social.
On this document I intend to formulate a study on the concept of Corporate Social Responsibility in telecommunications sector, understand it and illustrate some of the advantages that stem from adopting a socially responsible business behaviour, which in turn helps the understanding, communication, propagation and growth of this business strategy in the sector. I will seek to state that the CSR strategy, when accepted willingly and supported by all stakeholders, can generate image enhancement, reputation, distinguishing itself from the competition (due to the creation of the worthy social product) and consumer confidence are some of the identified advantages and key parts on the success of a company. I decided to examine the case study of PT, TIM, Telefónica, América Móvil e China Mobile. The main concern for this study is to understand in understanding the performance of the previous companies, the perception they have on the subject of the social responsibility, in social areas.
On this document I intend to formulate a study on the concept of Corporate Social Responsibility in telecommunications sector, understand it and illustrate some of the advantages that stem from adopting a socially responsible business behaviour, which in turn helps the understanding, communication, propagation and growth of this business strategy in the sector. I will seek to state that the CSR strategy, when accepted willingly and supported by all stakeholders, can generate image enhancement, reputation, distinguishing itself from the competition (due to the creation of the worthy social product) and consumer confidence are some of the identified advantages and key parts on the success of a company. I decided to examine the case study of PT, TIM, Telefónica, América Móvil e China Mobile. The main concern for this study is to understand in understanding the performance of the previous companies, the perception they have on the subject of the social responsibility, in social areas.
Description
Keywords
Responsabilidade Social Empresarial Performance Telecomunicações Categoria social Corporate Social Responsibility Performance Telecommunications Social areas