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Abstract(s)
Este estudo tem por objetivo identificar desperdícios nos processos e trazer as inovações que sejam orientadas pelos métodos de otimização dos processos e as políticas de sustentabilidade organizacionais que influenciam na competitividade da empresa. A necessidade da inovação com sustentabilidade, onde, antes de inovar, temos que priorizar a otimização dos processos empresariais, ou seja, reavaliar os processos é essencial, senão, implementaremos uma inovação com tecnologia, mas, com os problemas do cotidiano e que não agregam valores. As organizações, nem sempre estão preocupadas com os processos internos existentes, mas, visam a inovação, tecnologia, sustentabilidade e redução de custos, para serem competitivos no mercado.
A pesquisa realizada foi uma junção de estudo teórico/bibliográfico com a prática de um estudo de caso na empresa Splice, com técnicas de levantamento de dados documentais, melhoria de processos, capacitação, observação e transformação da informação em dados digitais, através, do projeto “Menos é Mais” na qual a meta foi diminuir as impressões em 30%, onde o projeto foi orientado à sustentabilidade e aos resultados de desempenho empresarial, indicaram que, não só as inovações, mas a gestão orientada à sustentabilidade e melhorias de processos contribuem para sua competitividade.
This study aims to identify waste in processes and bring innovations that are guided by methods of process optimization and organizational sustainability policies that influence the company's competitiveness. The need for innovation with sustainability, where, before innovating, we have to prioritize the optimization of business processes, that is, reassessing processes is essential, otherwise, we will implement an innovation with technology, but, with the problems of everyday life and that do not add values. Organizations are not always concerned with existing internal processes, but they aim at innovation, technology, sustainability and cost reduction, in order to be competitive in the market. The research carried out was a combination of a theoretical / bibliographic study with the practice of a case study at the company Splice, with techniques for documentary data collection, process improvement, training, observation and transformation of information into digital data, through the project “Less is More”, in which the goal was to reduce impressions by 30%, where the project was oriented towards sustainability and business performance results, indicated that not only innovations, but sustainability-oriented management and process improvements contribute for your competitiveness.
This study aims to identify waste in processes and bring innovations that are guided by methods of process optimization and organizational sustainability policies that influence the company's competitiveness. The need for innovation with sustainability, where, before innovating, we have to prioritize the optimization of business processes, that is, reassessing processes is essential, otherwise, we will implement an innovation with technology, but, with the problems of everyday life and that do not add values. Organizations are not always concerned with existing internal processes, but they aim at innovation, technology, sustainability and cost reduction, in order to be competitive in the market. The research carried out was a combination of a theoretical / bibliographic study with the practice of a case study at the company Splice, with techniques for documentary data collection, process improvement, training, observation and transformation of information into digital data, through the project “Less is More”, in which the goal was to reduce impressions by 30%, where the project was oriented towards sustainability and business performance results, indicated that not only innovations, but sustainability-oriented management and process improvements contribute for your competitiveness.
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Keywords
Inovação Sustentabilidade Processos Competitividade Otimização Innovation Sustainability Process Competitiveness Optimization