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Orientador(es)
Resumo(s)
The paper I propose is based on images used in advertising and the way some of them influence people, in a psychological perspective, to buy the advertised product or service. Advertising uses four different basic principles known as AIDA: Attention (calls the attention to the product/service), Interest (it provokes and maintains the interest), Desire (awakens it), and Action (leads people to buy or use the product/service). These principles, plus mechanisms like dream, motivation, acceptance, empathy, seduction and other theories like the psychoanalytical, for example, will tell us why an image is more effective than another. I will bring examples of some printed advertisements to show my point of view.
Descrição
Palavras-chave
Publicidade Psicologia Comunicação Brasil Cultura
Contexto Educativo
Citação
Proceedings of the 20th International Conference on Literature and Psychoanalysis, July 4th-5th 2003
Editora
Instituto Superior de Psicologia Aplicada