| dc.contributor.author | Moutinho, Ana Viale | por |
| dc.contributor.refereed | yes | por |
| dc.date.accessioned | 2008-09-28T18:27:30Z | por |
| dc.date.accessioned | 2011-12-07T14:58:02Z | |
| dc.date.available | 2008-09-28T18:27:30Z | por |
| dc.date.available | 2011-12-07T14:58:02Z | |
| dc.date.issued | 2003 | por |
| dc.description.abstract | The paper I propose is based on images used in advertising and the way some of them influence people, in a psychological perspective, to buy the advertised product or service. Advertising uses four different basic principles known as AIDA: Attention (calls the attention to the product/service), Interest (it provokes and maintains the interest), Desire (awakens it), and Action (leads people to buy or use the product/service). These principles, plus mechanisms like dream, motivation, acceptance, empathy, seduction and other theories like the psychoanalytical, for example, will tell us why an image is more effective than another. I will bring examples of some printed advertisements to show my point of view. | por |
| dc.identifier.citation | Proceedings of the 20th International Conference on Literature and Psychoanalysis, July 4th-5th 2003 | por |
| dc.identifier.isbn | 972-8400-70-5 | por |
| dc.identifier.uri | http://hdl.handle.net/10284/754 | por |
| dc.language.iso | eng | por |
| dc.publisher | Instituto Superior de Psicologia Aplicada | por |
| dc.relation.publisherversion | http://www.clas.ufl.edu/ipsa/2003/Moutinho.html | por |
| dc.subject | Publicidade | por |
| dc.subject | Psicologia | por |
| dc.subject | Comunicação | por |
| dc.subject | Brasil | por |
| dc.subject | Cultura | por |
| dc.title | (Good) images (some) psychology (items) = (good) advertising? | por |
| dc.type | lecture | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | por |
| rcaap.type | lecture | por |
