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O plano de negócio: proposição de negócio em medicina dentária – revisão narrativa
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| Projeto de pós-graduação_40897 | 419.52 KB | Adobe PDF |
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Abstract(s)
A elaboração de um plano de negócios eficaz é essencial para o sucesso de qualquer empreendimento, especialmente num setor competitivo como o da Medicina Dentária. Esta dissertação apresenta uma revisão narrativa sobre o plano de negócios, um documento estratégico que define a visão, missão e objetivos de uma empresa, detalhando os métodos e prazos para os alcançar. O principal objetivo de um plano de negócios é avaliar a viabilidade da criação de um novo empreendimento. Neste contexto, o presente estudo propõe um plano detalhado para a abertura da Clínica Dentária Smile, abordando a importância do planeamento estratégico e a análise do ambiente de negócios na área da Medicina Dentária. O trabalho inclui uma avaliação do mercado, a definição do público-alvo, a proposta de valor e as estratégias de marketing. Conclui-se que um plano de negócios sólido não só orienta a implementação e o crescimento de uma clínica dentária, mas também maximiza as oportunidades de sucesso e sustentabilidade do empreendimento.
Developing an effective business plan is essential for the success of any venture, especially in a competitive sector such as Dentistry. This dissertation presents a narrative review on the business plan, a strategic document that defines a company's vision, mission, and objectives, detailing the methods and deadlines to achieve them. The primary goal of a business plan is to assess the feasibility of establishing a new enterprise. In this context, the present study proposes a detailed business plan for the establishment of the Smile Dental Clinic, addressing the importance of strategic planning and the analysis of the business environment in Dentistry. The study includes a market assessment, target audience definition, value proposition, and marketing strategies. It is concluded that a solid business plan not only guides the implementation and growth of a dental clinic but also maximizes the chances of success and sustainability of the enterprise.
Developing an effective business plan is essential for the success of any venture, especially in a competitive sector such as Dentistry. This dissertation presents a narrative review on the business plan, a strategic document that defines a company's vision, mission, and objectives, detailing the methods and deadlines to achieve them. The primary goal of a business plan is to assess the feasibility of establishing a new enterprise. In this context, the present study proposes a detailed business plan for the establishment of the Smile Dental Clinic, addressing the importance of strategic planning and the analysis of the business environment in Dentistry. The study includes a market assessment, target audience definition, value proposition, and marketing strategies. It is concluded that a solid business plan not only guides the implementation and growth of a dental clinic but also maximizes the chances of success and sustainability of the enterprise.
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Keywords
Plano de negócio Clínica dentária Empreendedorismo Business plan Dental clinic Entrepreneurship