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Publication
O empreendedorismo como estratégia de gestão de empresas prestadoras de serviços nutricionais
| Name: | Description: | Size: | Format: | |
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| 1.17 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Toda forma de empreendedorismo requer muita predisposição para criar e valentia para colocar em prática um negócio que antes não se fazia presente no mercado. Por outro lado, demanda-se muita audácia e um planejamento estratégico apurado para gerir uma nova forma de abordagem no ramo dos serviços nutricionais, cuja responsabilidade lida diretamente com a saúde dos consumidores. No decorrer do presente trabalho, abordou-se como o empreendedorismo se adéqua a esse nicho do ramo da nutrição, bem como se desenvolve com a dinâmica de um negócio empresarial que atua no mercado contemporâneo.
Além das questões que envolvem a saúde pública com suas devidas burocracias e empecilhos, a responsabilidade social da entidade empresarial também foi abordada como uma das formas que a empresa em análise tem para corresponder aos fins a que se originou.
Dessa maneira, além da competência para gerir uma empresa no ramo dos serviços nutricionais e recrutar mão de obra para engrenar a máquina empresarial, o(a) empreendedor(a) deverá ter liderança e visão para implementar uma nova maneira de gerir esse negócio, cuja formas foram exemplificadas, mas não limitadas, nesta obra acadêmica. Muito embora uma empresa demande necessidades que permeiam as peculiaridades de seu negócio, nenhuma entidade empresarial sobrevive sem estreitar laços de parcerias e colaboração com outros nichos de mercado, visto que esse método corrobora para aumentar a margem de prospecção de clientes e divulgação da marca e serviços da empresa. Portanto, com base em toda dinâmica que enseja o presente tema, esse trabalho alcançou com maestria todas as nuances que circundam o tema em estudo através de uma abordagem objetiva e instrutiva, bem como demonstrou perspectivas de evolução sobre o nicho de negócios dos serviços nutricionais.
Every form of entrepreneurship requires a lot of willingness to create and courage to put into practice a business that did not was present in the market. On the other hand, a lot of courage and a strategic plan determined it is to manage demand a new way of approach in the field of nutritional services, whose responsibility deals directly with the health of consumers. In the course of this work, if approached as entrepreneurship fits this niche of the nutrition branch and develops with the dynamics of a business enterprise that operates in the contemporary market. In addition to the issues surrounding public health due to their bureaucracies and obstacles, the social responsibility of business entity has also been addressed as one of the ways that the company in question has to meet the purposes for which they originated. Thus, beyond the competence to run a business in the field of nutritional services and recruit manpower to engage the corporate machine, (a) entrepreneur (a) must have leadership and vision to implement a new way to manage that business, which forms have been exemplified, but not limited, this academic work. Although a company needs demands that permeate the peculiarities of your business, no business entity survives without closer ties of partnership and collaboration with other niche markets, since this method supports to increase the prospect for margin accounts and brand awareness and services from the company. So based on all dynamics that gives rise to this theme, this work reached masterfully all the nuances that surround the subject being studied through an objective and instructive approach and demonstrated on prospects for the business niche of nutritional services.
Every form of entrepreneurship requires a lot of willingness to create and courage to put into practice a business that did not was present in the market. On the other hand, a lot of courage and a strategic plan determined it is to manage demand a new way of approach in the field of nutritional services, whose responsibility deals directly with the health of consumers. In the course of this work, if approached as entrepreneurship fits this niche of the nutrition branch and develops with the dynamics of a business enterprise that operates in the contemporary market. In addition to the issues surrounding public health due to their bureaucracies and obstacles, the social responsibility of business entity has also been addressed as one of the ways that the company in question has to meet the purposes for which they originated. Thus, beyond the competence to run a business in the field of nutritional services and recruit manpower to engage the corporate machine, (a) entrepreneur (a) must have leadership and vision to implement a new way to manage that business, which forms have been exemplified, but not limited, this academic work. Although a company needs demands that permeate the peculiarities of your business, no business entity survives without closer ties of partnership and collaboration with other niche markets, since this method supports to increase the prospect for margin accounts and brand awareness and services from the company. So based on all dynamics that gives rise to this theme, this work reached masterfully all the nuances that surround the subject being studied through an objective and instructive approach and demonstrated on prospects for the business niche of nutritional services.
Description
Keywords
Gestão Estratégia Empreendedorismo na Nutrição Inovação nos Negócios Liderança Visão de Mercado Strategy Management Entrepreneurship Nutrition Business Innovation Leadership Market Vision