Publication
The influence of official tourism Instagram accounts on tourist decisions: the case of New Zealand, Thailand, and Switzerland
| datacite.subject.fos | Ciências Sociais::Ciências da Comunicação | pt_PT |
| dc.contributor.advisor | Torres, Rui | |
| dc.contributor.author | Valero Andújar, Helena | |
| dc.date.accessioned | 2021-08-02T14:52:10Z | |
| dc.date.available | 2021-08-02T14:52:10Z | |
| dc.date.issued | 2021-07-19 | |
| dc.description.abstract | Social Media is an important part of our lives and it strongly influences, directly or indirectly, our purchasing decisions. Since Social Media platforms have had such a strong impact on potential consumers, brands and businesses have shifted to Social Media Marketing to engage with the client and to create a new friendly, exclusive and closer experience. The goal of this research is to examine how the growth of followers on tourism destination Instagram accounts might have a correlation with the increase of tourists to New Zealand, Thailand and Switzerland. In order to be able to conduct this investigation, official data and statistics have been studied to have a better understanding of this theory. The main conclusion suggests that there might be a reciprocity between Instagram, and the rise of tourist arrivals in New Zealand, Thailand and Switzerland. | pt_PT |
| dc.description.abstract | Las redes sociales influyen nuestra jornada, de forma directa e indirectamente, en nuestras decisiones a la hora de comprar. Dado que las plataformas en las redes sociales han tenido un impacto tan fuerte en los consumidores con alto potencial, las marcas y las empresas han utilizado el marketing de redes sociales para interactuar con el consumidor y crear una nueva experiencia amigable, exclusiva y más cercana. El propósito de este estudio es poder ver cómo el crecimiento de los seguidores en las cuentas oficiales de Instagram de los respectivos destinos podría tener una correlación con el incremento de los turistas en Nueva Zelanda, Tailandia y Suiza. Para desenvolver esta investigación, se ha estudiado los datos y estadísticas oficiales para tener una mejor comprensión de esta hipótesis. Los principales resultados sugieren que podría existir una grande correlación entre la participación en las redes sociales, en este caso, Instagram, y el aumento de la llegada de turistas a Nueva Zelanda, Tailandia y Suiza. | pt_PT |
| dc.identifier.tid | 202979130 | |
| dc.identifier.uri | http://hdl.handle.net/10284/10141 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | pt_PT | |
| dc.subject | Social media | pt_PT |
| dc.subject | Tourism | pt_PT |
| dc.subject | New Zealand | pt_PT |
| dc.subject | Thailand | pt_PT |
| dc.subject | Switzerland | pt_PT |
| dc.subject | pt_PT | |
| dc.subject | Redes sociales | pt_PT |
| dc.subject | Turismo | pt_PT |
| dc.subject | Nueva Zelanda | pt_PT |
| dc.subject | Tailandia | pt_PT |
| dc.subject | Suiza | pt_PT |
| dc.title | The influence of official tourism Instagram accounts on tourist decisions: the case of New Zealand, Thailand, and Switzerland | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | closedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Ciências da Comunicação, ramo de Relações Públicas, Publicidade e Marketing | pt_PT |
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