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Publication
A influência da gestão de partes interessadas em gestão de projetos: estudo de caso em um banco público no Brasil
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| 2.41 MB | Adobe PDF |
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Abstract(s)
Em se tratando de gestão de projetos, além da definição do escopo, dos prazos e dos recursos, faz-se necessário o envolvimento de todos os que influenciam ou são influenciados por ele. Esses indivíduos são definidos como partes interessadas. Percebendo a importância da gestão de partes interessadas para aumentar o índice de sucesso dos projetos nas empresas, esse trabalho tem como objetivo avaliar a influência das partes interessadas em gestão de projetos e propor uma metodologia de engajamento de partes interessadas para implantação no processo de gestão de projetos de um banco público do Brasil. Essa investigação tem propósito descritivo, natureza qualitativa e abordagem dedutiva. A pesquisa é de estudo de caso único, com coleta de dados por meio de entrevistas guiadas por questionários e de análise de documentos com o intuito de perceber o nível de engajamento das partes interessadas de uma fase do projeto, definir e executar estratégias de seu engajamento, e, ao final, avaliar os aspectos positivos e negativos ocorridos na fase experimental. Os resultados obtidos demonstraram-se satisfatórios, sendo a metodologia proposta indicada para implantação de forma definitiva na empresa após uso experimental em mais 5 projetos com o intuito de verificar a sua aplicação em outros contextos.
When it comes to project management, in addition to defining the scope, deadlines and resources, it is necessary to involve everyone who influences or is influenced by it. These individuals are defined as stakeholders. Realizing the importance of stakeholder management to increase the success rate of projects in companies, this work aims to assess the influence of stakeholders in project management and propose a stakeholder engagement methodology for implementation in the process of managing projects of a public bank in Brazil. This investigation has a descriptive purpose, a qualitative nature and a deductive approach. The research is a single case study, with data collection through interviews guided by questionnaires and document analysis in order to understand the level of engagement of stakeholders in a project phase, define and execute their engagement strategies, and, at the end, evaluate the positive and negative aspects that occurred in the experimental phase. The results obtained proved to be satisfactory, and the proposed methodology was indicated for definitive implementation in the company after experimental use in another 5 projects in order to verify its application in other contexts.
When it comes to project management, in addition to defining the scope, deadlines and resources, it is necessary to involve everyone who influences or is influenced by it. These individuals are defined as stakeholders. Realizing the importance of stakeholder management to increase the success rate of projects in companies, this work aims to assess the influence of stakeholders in project management and propose a stakeholder engagement methodology for implementation in the process of managing projects of a public bank in Brazil. This investigation has a descriptive purpose, a qualitative nature and a deductive approach. The research is a single case study, with data collection through interviews guided by questionnaires and document analysis in order to understand the level of engagement of stakeholders in a project phase, define and execute their engagement strategies, and, at the end, evaluate the positive and negative aspects that occurred in the experimental phase. The results obtained proved to be satisfactory, and the proposed methodology was indicated for definitive implementation in the company after experimental use in another 5 projects in order to verify its application in other contexts.
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Keywords
Gestão Gestão de projetos Gestão de stakeholders Engajamento de stakeholders Banco público Management Project management Stakeholder management Stakeholder engagement Public bank