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Criatividade e inovação em facilities management: serviços e ambientes construídos gerando criatividade e inovação
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| 3.06 MB | Adobe PDF |
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Abstract(s)
O presente estudo objetiva analisar a criatividade e inovação aplicados ao
gerenciamento de facilities, através de pesquisas bibliográficas e estudos de caso,
visando uma abordagem prática da aplicação da criatividade e inovação nos
ambientes construídos e nos serviços de facilities.
Buscamos verificar a existência de um círculo virtuoso na aplicação da criatividade e
inovação à criação e organização desses ambientes e serviços de modo que estes,
uma vez criados levando em conta esses princípios, possam também colaborar na
disseminação e aplicação da própria criatividade e inovação nas diferentes
atividades desenvolvidas na empresa.
A metodologia com melhor adequação e eleita para o desenvolvimento do trabalho é
a Grounded Theory. Através de revisão bibliográfica, apresentam-se as principais
definições, conceitos e abordagens da criatividade e inovação e do gerenciamento
de facilities. Nos estudos de caso, através de entrevistas, coletaram-se informações
que colaboram com dados sobre os setores e suas inter-relações. As empresas
analisadas destacam-se por sua criatividade, inovação e facilities: Serasa Experian,
Kimberly Clark, Volvo, Unilever, Caterpillar, 3M e P&G, sendo todas elas empresas
listadas no ranking Great Place to Work – critério esse adotado para a delimitação
da amostra.
Os resultados da investigação reiteram o Facilities Management (FM) como
contribuinte nos resultados de criatividade e inovação das empresas, principalmente
quando é considerado de uma forma estratégica na organização. Ao mesmo tempo,
a investigação identifica que o FM tem essa contribuição limitada, vez que a
Criatividade e a Inovação têm seu ponto de partida nos indivíduos, fazendo que
sejam as pessoas os actores principais nesse processo, que conta com o apoio do
FM.
The study aims to analyze the creativity and innovation applied to Facilities Management, through library research and case studies, targeting a practical approach to the application of creativity and innovation in the built environment and facilities services. We seek to confirm the existence of a virtuous circle in applying creativity and innovation to the creation and organization of these environments and services so that they once created taking into account these principles, can also collaborate in disseminating and implementing their own creativity and innovation in different activities in the company. The methodology with better fitness and elected to the development of the work is the Grounded Theory. Through literature review, we present the main definitions, concepts and approaches to creativity and innovation and Facilities Management. In the case studies, through questionnaires, we collected information that collaborates with data on sectors and their interrelations. The companies analyzed are noted for their creativity, innovation and facilities: Serasa Experian, Kimberly Clark, Volvo , Unilever , Caterpillar , 3M and P&G , all of which are companies listed on the ranking Great Place to Work - criteria that adopted for the definition of research . The research responds positively to the initial question , confirming that the Facilities Management is sponsoring the results of creativity and innovation in companies , especially when it is considered in a strategic manner in the organization at the same time , the research identifies that the FM has limited this contribution , since the Creativity and Innovation have their starting point in the individuals , people who are doing the main actors in this process , which has the support of the FM.
The study aims to analyze the creativity and innovation applied to Facilities Management, through library research and case studies, targeting a practical approach to the application of creativity and innovation in the built environment and facilities services. We seek to confirm the existence of a virtuous circle in applying creativity and innovation to the creation and organization of these environments and services so that they once created taking into account these principles, can also collaborate in disseminating and implementing their own creativity and innovation in different activities in the company. The methodology with better fitness and elected to the development of the work is the Grounded Theory. Through literature review, we present the main definitions, concepts and approaches to creativity and innovation and Facilities Management. In the case studies, through questionnaires, we collected information that collaborates with data on sectors and their interrelations. The companies analyzed are noted for their creativity, innovation and facilities: Serasa Experian, Kimberly Clark, Volvo , Unilever , Caterpillar , 3M and P&G , all of which are companies listed on the ranking Great Place to Work - criteria that adopted for the definition of research . The research responds positively to the initial question , confirming that the Facilities Management is sponsoring the results of creativity and innovation in companies , especially when it is considered in a strategic manner in the organization at the same time , the research identifies that the FM has limited this contribution , since the Creativity and Innovation have their starting point in the individuals , people who are doing the main actors in this process , which has the support of the FM.
Description
Keywords
Criatividade Inovação Facilities management Serviços Modernização Escritórios Ambientes corporativos Creativity Innovation Modernization Offices Corporate environments