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Contemporary societies are faced with increased competitiveness in their economies, where the local and global
challenges must combine, to satisfy the increasing diversity and complexity of consumers. If it’s true that the
differentiation and diversification of economic sectors and industrial products require new models of economic
development, new positions in the global market, and new marketing strategies, the same is true in industries
linked to cultural industries and management of cultural heritage.
Regions and cities are concerned to become creative spaces. The concepts of creative region and creative city
drew attention to the value of knowledge and science in creating differentiated work and differentiated
residential spaces, to capture social groups with improved financial conditions and with higher education. In
conjugation with that, we would have high potential for regions and cities as well to become spaces of cultural,
social and environmental excellence. In other words, do these spaces define societies of the future and
sustainable development (Collis et al 2010)?
Normally, when we talk about creative cities, we refer to spaces where big financial investment, education
and excellent architecture attract creative industries. These spaces constitute a great focus (on geographical or
political power level), where cultural services offerings, investment in urban design and in high technology are
conditions for investment and creation of companies linked to creativity. Thus, in addition to the quality of urban
space, the presence of cultural institutions, such as culture centres, “creative buildings”, museums and
universities (research centres), we have a particular social structure, residential or working, i.e. social and cultural
elites.
Our question, here, is: are possible creative urban spaces out of that build around technology, urban centres,
high tech architecture, and inhabited by common citizens?; can museums contribute to the construction of these
creative spaces?; how can cultural heritage, of one local community take an important role in the discussion and
building of creative spaces?; how cultural institutions, such as museums, can contribute to the place local
communities have within the creative industries?
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University of Pécs, Faculty of Adult Education and Human Resource Development (FEEK)