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Publication
A comunicação dos artistas musicais através das redes sociais: Olivia Rodrigo, Pedro Sampaio e Ed Sheeran no Instagram
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| Projeto de graduação_34963 | 2.8 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Este trabalho tem como principal objetivo analisar a presença nas redes sociais dos artistas musicais, verificar como se comportam nesses canais, como tentam cativar e comunicar com o seu público de forma a conseguir fidelizar os mesmos e a atrair mais público para as suas redes e posteriormente para os seus conteúdos musicais. Neste trabalho optou-se por escolher 3 artistas do mundo pop – Ed Sheeran, Olivia Rodrigo e Pedro Sampaio – sendo estes mesmos artistas já bem consolidados no ramo e sendo do mesmo panorama musical, pretende-se conseguir analisar que tipo de abordagem e de feedback cada um obtém nas plataformas digitais. O Instagram foi a rede social que se optou por utilizar por ser uma das mais populares e versáteis onde podemos encontrar fotos, reels, comentários e partilhas. No que diz respeito à estrutura do trabalho, este foi dividido em 3 capítulos. O primeiro é referente ao enquadramento teórico, onde irão ser abordados os conceitos teóricos do marketing digital, redes sociais, a indústria musical no contexto digital e os impactos do marketing digital nos artistas musicais. Relativamente ao segundo capítulo, será apresentado o método utilizado para a realização da análise deste trabalho. Por último, no terceiro capítulo será feita a apresentação e discussão dos resultados.
The main objective of this work is to analyse the presence of musical artists on social media, to see how they behave on these platforms, how they try to captivate and communicate with their audience to build loyalty and attract even more followers to their social media accounts and, subsequently, to their musical content. In this study, we chose three artists from the pop world – Ed Sheeran, Olivia Rodrigo, and Pedro Sampaio – as these artists are already well established in the industry and belong to the same musical scene. The aim is to analyse the type of approach and feedback each one receives on digital platforms. Instagram was the social network we chose as it is one of the most popular and versatile, where we can find photos, reels, comments, and shares. In terms of structure, this work was divided into three chapters. The first refers to the theoretical framework, where the theoretical concepts of digital marketing, social media, the music industry in the digital context, and the impacts of digital marketing on musical artists will be addressed. The second chapter will present the method used to carry out the analysis of this work. Finally, the third chapter will present and discuss the results.
The main objective of this work is to analyse the presence of musical artists on social media, to see how they behave on these platforms, how they try to captivate and communicate with their audience to build loyalty and attract even more followers to their social media accounts and, subsequently, to their musical content. In this study, we chose three artists from the pop world – Ed Sheeran, Olivia Rodrigo, and Pedro Sampaio – as these artists are already well established in the industry and belong to the same musical scene. The aim is to analyse the type of approach and feedback each one receives on digital platforms. Instagram was the social network we chose as it is one of the most popular and versatile, where we can find photos, reels, comments, and shares. In terms of structure, this work was divided into three chapters. The first refers to the theoretical framework, where the theoretical concepts of digital marketing, social media, the music industry in the digital context, and the impacts of digital marketing on musical artists will be addressed. The second chapter will present the method used to carry out the analysis of this work. Finally, the third chapter will present and discuss the results.
Description
Projeto de Graduação apresentado à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Licenciado em Ciências da Comunicação.
Keywords
Marketing digital Artistas musicais Redes sociais Instagram Marca Digital marketing Music artists Social media Brand