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Publication
Uma análise ética aos resultados obtidos na pesquisa de termos dentários num motor de busca online
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| PPG_29895 | 1.91 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Introdução: As novas tecnologias (neste caso a Internet e os motores de busca online),
levantam-nos questões éticas inéditas e inovadoras, que pretendemos perceber e discutir.
Objetivo: O objetivo deste trabalho é analisar, segundo uma perspetiva ética, os resultados
obtidos na pesquisa de termos dentários num motor de busca online e perceber qual a
necessidade de uma regulamentação da informação que é disponibilizada no Google, quando
se pesquisam os termos: “cárie”, “aparelho ortodôntico”, “implante dentário” e “dente do siso”,
por um cidadão comum.
Materiais e Métodos: Foi efetuada uma pesquisa bibliográfica, recorrendo a motores de busca
(PubMed, B-On, Google) para a revisão teórica utilizando os termos: “ética”, “bioética”,
“medicina dentária”, “saúde”, “marketing”, “publicidade”, “crise financeira”, “low-cost”.
Foram, igualmente, realizadas no Google, pesquisas com as palavras: “cárie”, “aparelhos
ortodônticos”, “implantes dentários”, “dente do siso”, “dentista”, “low-cost”, “saúde”, “barato”,
“melhor”.
Resultados: foram identificadas ações de marketing duvidosas e publicidade enganosa.
Verificou-se a utilização de ferramentas de indexação de termos de pesquisa que vão contra o
código deontológico dos Médicos Dentistas.
Conclusão: Com este trabalho, concluímos que urge haver uma regulamentação dos motores
de busca online que impeça a publicidade enganosa, bem como deve ser realizada uma triagem
dos conteúdos que são de livre acesso ao público em geral (conteúdos mais específicos das
áreas médicas devem ser vedados, por exemplo obrigando um Login prévio ou a utilização de
um Plugin). Concluímos que devemos ter sempre presente que a Internet e a tecnologia devem
ser usadas ao nosso serviço e não sermos nós a ser usados por ela.
Introduction: New technologies (in this case, the Internet and online search engines) raise new and innovative ethical issues that we want to understand and discuss. Objective: The objective of this work is to analyze, from an ethical perspective, the results obtained in the search of dental terms in an online search engine and to understand the need for a regulation of the information that is made available in Google, when searching the terms: "decay", "Orthodontic braces", "dental implant" and "wisdom tooth", by a common citizen. Materials and Methods: A bibliographic search was performed using search engines (PubMed, B-On, Google) for the theoretical review using the terms: “ethic”, “bioethic”, “dental medicine”, “health”, “marketing”, “publicity”, “financial crisis”, “low-cost”. Research was also carried out on Google with the words “decay”, "orthodontic braces", "dental implants", "wisdom tooth", "dentist", "low-cost", “health”, “cheap”, “best”. Results: Dubious marketing actions and misleading advertising were identified. It was verified the use of indexing tools of terms of search that go against the code of ethics of the Dentists. Conclusion: With this work, we conclude that there is an urgent need for regulation of online search engines to prevent misleading advertising, as well as a screening of contents that are freely available to the general public (more specific contents of the medical areas should be blocked, for example by a previous Login or using a Plugin). We conclude that we must always keep in mind that the Internet and technology must be used in our service and not be us used by it.
Introduction: New technologies (in this case, the Internet and online search engines) raise new and innovative ethical issues that we want to understand and discuss. Objective: The objective of this work is to analyze, from an ethical perspective, the results obtained in the search of dental terms in an online search engine and to understand the need for a regulation of the information that is made available in Google, when searching the terms: "decay", "Orthodontic braces", "dental implant" and "wisdom tooth", by a common citizen. Materials and Methods: A bibliographic search was performed using search engines (PubMed, B-On, Google) for the theoretical review using the terms: “ethic”, “bioethic”, “dental medicine”, “health”, “marketing”, “publicity”, “financial crisis”, “low-cost”. Research was also carried out on Google with the words “decay”, "orthodontic braces", "dental implants", "wisdom tooth", "dentist", "low-cost", “health”, “cheap”, “best”. Results: Dubious marketing actions and misleading advertising were identified. It was verified the use of indexing tools of terms of search that go against the code of ethics of the Dentists. Conclusion: With this work, we conclude that there is an urgent need for regulation of online search engines to prevent misleading advertising, as well as a screening of contents that are freely available to the general public (more specific contents of the medical areas should be blocked, for example by a previous Login or using a Plugin). We conclude that we must always keep in mind that the Internet and technology must be used in our service and not be us used by it.
Description
Keywords
Ética Bioética Medicina dentária Saúde Marketing Publicidade Cárie Aparelhos ortodônticos Implantes dentários Dente do siso Dentista Low-cost Custo Melhor Ethic Bioethic Dental medicine Health Marketing Publicity Decay Orthodontic braces Dental implants Wisdom tooth Dentist Low-cost Cost Best