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Publication
Etapas de uma estratégia de e-mail marketing
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 41180 | 950.24 KB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Este projeto visa analisar e compreender as etapas de elaboração de uma estratégia de E-mail Marketing, o qual está relacionado com a componente do Marketing Digital. Desta forma, o objetivo principal é descrever, primeiramente, numa parte teórica, os passos de uma estratégia de E-mail Marketing e, em seguida, numa parte prática, exemplificar como estes passos foram aplicados num caso de estudo da empresa Peixinho da Lota, com a utilização da ferramenta E-goi. O E-mail marketing desempenha um papel estratégico no marketing digital, permitindo que as empresas se conectem com o seu público-alvo de maneira personalizada e relevante. Ao adotar uma estratégia bem planeada, segmentar a lista de contactos e monitorizar os resultados, as empresas podem colher os benefícios dessa poderosa ferramenta para alcançar o sucesso nas suas iniciativas de Marketing.
This project aims to understand and analyze the stages of elaboration of an E-mail Marketing strategy that is related to the Digital Marketing component. In this way, the main objective is to demonstrate, firstly, in a theoretical part, all the steps of an E-mail Marketing strategy and, secondly, in a practical part, to apply and explain how these steps of the strategy were applied and elaborated in the case study, Peixinho da Lota. Email marketing plays a strategic role in digital marketing, allowing companies to connect with their target audience in a personalized and relevant way. By adopting a well-planned strategy, segmenting the contact list and monitoring the results, companies can reap the benefits of this powerful tool to achieve success in their Marketing initiatives.
This project aims to understand and analyze the stages of elaboration of an E-mail Marketing strategy that is related to the Digital Marketing component. In this way, the main objective is to demonstrate, firstly, in a theoretical part, all the steps of an E-mail Marketing strategy and, secondly, in a practical part, to apply and explain how these steps of the strategy were applied and elaborated in the case study, Peixinho da Lota. Email marketing plays a strategic role in digital marketing, allowing companies to connect with their target audience in a personalized and relevant way. By adopting a well-planned strategy, segmenting the contact list and monitoring the results, companies can reap the benefits of this powerful tool to achieve success in their Marketing initiatives.
Description
Projeto de Graduação apresentado à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Licenciada em Ciências da Comunicação
Keywords
Marketing digital E-mail marketing E-goi Peixinho da Lota Digital marketing