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Estética dentária na era digital: o impacto das redes sociais – estudo qualitativo
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| Projeto de pós-graduação_42325 | 1.06 MB | Adobe PDF |
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Introdução: As redes sociais, omnipresentes na vida moderna, desempenham um papel crescente nas decisões relacionadas com os tratamentos dentários estéticos. Estas plataformas influenciam as perceções dos indivíduos e moldam as suas expectativas em relação à estética dentaria. Numa sociedade onde a aparência desempenha um papel determinante, as redes sociais amplificam as expectativas estéticas ao apresentar imagens idealizadas. Publicações de antes e depois do tratamento, por outras pessoas, depoimentos de experiências positivas e vídeos educativos, tornam-se motores poderosos para convencer os pacientes a optar por intervenções dentárias, mesmo quando estas não são clinicamente necessárias. No entanto, esse entusiasmo vem acompanhado de riscos, como expectativas irreais, decisões precipitadas relacionadas com a desinformação ou a superexposição a conteúdos não verificados.
Objetivo: Identificar tendências gerais sobre como as redes sociais influenciam as escolhas dos indivíduos sobre as opções em estética oral.
Metodologia: Numa primeira abordagem, foi efetuado uma pesquisa bibliográfica integrativa nas bases de dados eletrónicas PubMed, B-On e Scielo utilizando combinações de palavras-chave. Num segundo instrumento metodológico, foi elaborado um questionário, disponibilizado on-line, aplicado no período compreendido entre o início de Maio de 2025 e o início de Junho de 2025. Resultados: Foram recolhidos dados de 74 participantes. A maioria dos inquiridos foram jovens adultos com idades compreendidas entre os 18 e os 30 anos (74,2%). A maioria possuía formação superior (58%). A maioria dos inquiridos (77,4%) referiu ter sido submetida a um procedimento dentário estético. O Instagram (51%) e o TikTok (39%) foram as plataformas mais utilizadas, onde 55% dos participantes encontraram conteúdos sobre estética dentária várias vezes por semana. Os tipos de conteúdos mais frequentes foram a informação sobre procedimentos (43,6%), testemunhos de pacientes (28,2%), e publicidade de clínicas/profissionais (25,6%). Em relação à influência, 45% afirmou que tal conteúdo moldou fortemente a sua opinião sobre os tratamentos, e 45% afirmou que teve alguma influência. Além disso, 52% contactaram uma clínica dentária com base em conteúdos de redes sociais. Quando questionados sobre o quanto estes conteúdos impactaram a sua confiança nos tratamentos, 45% responderam impactar muito e 26% impactar um pouco. Os principais fatores de decisão incluíram recomendações de amigos (40,5%) e informações sobre médicos dentistas (33,3%), com as redes sociais a influenciarem 21,4%. Apenas 4,8% referiram o custo do tratamento como um fator-chave. A maioria dos participantes (36%) acredita que as redes sociais promovem muito padrões de beleza irreais. Após verem conteúdo estético online, 45% sentiram-se muito motivados para melhorar a aparência dentária e 26% sentiram uma ligeira pressão para ter um sorriso perfeito. Enquanto 52% consideraram o conteúdo online fiável, mas exagerado, 16% classificaram-no como não fiável.
Conclusão: Este estudo evidencia a crescente influência das redes sociais, especialmente Instagram e TikTok, nas perceções e decisões sobre tratamentos estéticos dentários, sobretudo entre jovens adultos. As redes promovem interesse, mas também padrões irreais de beleza. Apesar disso, recomendações pessoais e orientação profissional mantêm forte impacto na decisão. Os conteúdos online são vistos com moderação crítica. Recomenda-se promover informações éticas e realistas e investigar efeitos a longo prazo na saúde emocional e satisfação dos pacientes.
Introduction: Social media, ubiquitous in modern life, plays an increasing role in decisions related to aesthetic dental treatments. These platforms influence individuals’ perceptions and shape their expectations regarding dental aesthetics. In a society where appearance plays a determining role, social media amplifies aesthetic expectations by presenting idealized images. Before and after treatment posts by other people, testimonials of positive experiences and educational videos become powerful drivers to convince patients to opt for dental interventions, even when these are not clinically necessary. However, this enthusiasm comes with risks, such as unrealistic expectations, hasty decisions related to misinformation or overexposure to unverified content. Objective: To identify general trends on how social media influence individuals’ choices regarding oral aesthetic options. Methodology: In a first approach, an integrative bibliographic search was performed in the electronic databases PubMed, B-On and Scielo using combinations of keywords. In a second methodological instrument, a questionnaire was developed, made available online, and applied between the beginning of May 2025 and the beginning of June 2025. Results: Data were collected from 74 participants. The majority of respondents were young adults aged 18–30 years (74.2%). The majority had higher education (58%). The majority of respondents (77.4%) reported having undergone a cosmetic dental procedure. Instagram (51%) and TikTok (39%) were the most frequently used platforms, where 55% of participants encountered content about dental aesthetics several times per week. The most frequent types of content were information about procedures (43.6%), patient testimonials (28.2%), and clinic/professional advertising (25.6%). Regarding influence, 45% said that such content strongly shaped their opinion about treatments, and 45% said that it had some influence. Additionally, 52% contacted a dental clinic based on social media content. When asked about how much such content impacted their confidence in treatments, 45% responded that it had a great impact and 26% that it had a little impact. The main decision-making factors included recommendations from friends (40.5%) and information about dentists (33.3%), with social media influencing 21.4%. Only 4.8% cited the cost of treatment as a key factor. The majority of respondents (36%) believe that social media promotes unrealistic beauty standards. After viewing aesthetic content online, 45% felt very motivated to improve their dental appearance and 26% felt slight pressure to have a perfect smile. While 52% found the online content trustworthy but exaggerated, 16% rated it as unreliable. Conclusion: This study highlights the growing influence of social media, especially Instagram and TikTok, on perceptions and decisions about aesthetic dental treatments, especially among young adults. Social media promotes interest, but also unrealistic beauty standards. Despite this, personal recommendations and professional advice have a strong impact on decision-making. Online content is viewed with critical moderation. It is recommended to promote ethical and realistic information and to investigate long-term effects on emotional health and patient satisfaction.
Introduction: Social media, ubiquitous in modern life, plays an increasing role in decisions related to aesthetic dental treatments. These platforms influence individuals’ perceptions and shape their expectations regarding dental aesthetics. In a society where appearance plays a determining role, social media amplifies aesthetic expectations by presenting idealized images. Before and after treatment posts by other people, testimonials of positive experiences and educational videos become powerful drivers to convince patients to opt for dental interventions, even when these are not clinically necessary. However, this enthusiasm comes with risks, such as unrealistic expectations, hasty decisions related to misinformation or overexposure to unverified content. Objective: To identify general trends on how social media influence individuals’ choices regarding oral aesthetic options. Methodology: In a first approach, an integrative bibliographic search was performed in the electronic databases PubMed, B-On and Scielo using combinations of keywords. In a second methodological instrument, a questionnaire was developed, made available online, and applied between the beginning of May 2025 and the beginning of June 2025. Results: Data were collected from 74 participants. The majority of respondents were young adults aged 18–30 years (74.2%). The majority had higher education (58%). The majority of respondents (77.4%) reported having undergone a cosmetic dental procedure. Instagram (51%) and TikTok (39%) were the most frequently used platforms, where 55% of participants encountered content about dental aesthetics several times per week. The most frequent types of content were information about procedures (43.6%), patient testimonials (28.2%), and clinic/professional advertising (25.6%). Regarding influence, 45% said that such content strongly shaped their opinion about treatments, and 45% said that it had some influence. Additionally, 52% contacted a dental clinic based on social media content. When asked about how much such content impacted their confidence in treatments, 45% responded that it had a great impact and 26% that it had a little impact. The main decision-making factors included recommendations from friends (40.5%) and information about dentists (33.3%), with social media influencing 21.4%. Only 4.8% cited the cost of treatment as a key factor. The majority of respondents (36%) believe that social media promotes unrealistic beauty standards. After viewing aesthetic content online, 45% felt very motivated to improve their dental appearance and 26% felt slight pressure to have a perfect smile. While 52% found the online content trustworthy but exaggerated, 16% rated it as unreliable. Conclusion: This study highlights the growing influence of social media, especially Instagram and TikTok, on perceptions and decisions about aesthetic dental treatments, especially among young adults. Social media promotes interest, but also unrealistic beauty standards. Despite this, personal recommendations and professional advice have a strong impact on decision-making. Online content is viewed with critical moderation. It is recommended to promote ethical and realistic information and to investigate long-term effects on emotional health and patient satisfaction.
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Palavras-chave
Estética dentária Redes sociais Influência digital Tratamentos dentários estéticos Dental aesthetic Social media Digital influence Cosmetic dental treatments