Loading...
Publication
Ciberativismo de ódio: um estudo de caso sobre as campanhas políticas de Bolsonaro e Lula em 2022
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 39269 | 2.45 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Esta pesquisa analisa publicações dos candidatos que concorreram no segundo turno das eleições brasileiras de 2022 para a vaga de Presidente da República, Jair Messias Bolsonaro e Luiz Inácio Lula da Silva, a fim de contextualizar o cenário político no corrente ano, bem como encontrar manifestações de ódio entre os candidatos e os seus eleitores.
A partir de uma contextualização acerca do Marketing, seu surgimento e importância para a sociedade, parte-se para um aprofundamento de seus conceitos nos âmbitos político e eleitoral, bem como, ilustram-se as suas aplicações no meio digital.
Ao apresentar o tema das redes sociais, é dada ênfase para a plataforma do Facebook, na qual foram coletados os dados da análise. Através do aprofundamento do conceito de ciberativismo, a pesquisa se debruça sobre os novos ambientes para a propagação do ódio, bem como busca uma compreensão entre a manifestação de discursos odiosos nas redes sociais e os limites da liberdade de expressão.
This research analyzes publications by candidates who ran in the second round of the 2022 Brazilian elections for President of the Republic, Jair Messias Bolsonaro and Luiz Inácio Lula da Silva, in order to contextualize the political scenario in the current year, as well as to find expressions of hatred between candidates and their constituents. From a contextualization about Marketing, its emergence and importance for society, it starts with a deepening of its concepts in the political and electoral spheres, as well as illustrating its applications in the digital environment. When presenting the theme of social networks, emphasis is given to the Facebook platform, in which the analysis data were collected. By deepening the concept of cyberactivism, the research focuses on the new environments for the propagation of hate, as well as seeking an understanding between the manifestation of hateful speeches in social networks and the limits of freedom of expression.
This research analyzes publications by candidates who ran in the second round of the 2022 Brazilian elections for President of the Republic, Jair Messias Bolsonaro and Luiz Inácio Lula da Silva, in order to contextualize the political scenario in the current year, as well as to find expressions of hatred between candidates and their constituents. From a contextualization about Marketing, its emergence and importance for society, it starts with a deepening of its concepts in the political and electoral spheres, as well as illustrating its applications in the digital environment. When presenting the theme of social networks, emphasis is given to the Facebook platform, in which the analysis data were collected. By deepening the concept of cyberactivism, the research focuses on the new environments for the propagation of hate, as well as seeking an understanding between the manifestation of hateful speeches in social networks and the limits of freedom of expression.
Description
Keywords
Marketing político Marketing eleitoral Redes sociais Ciberativismo Discurso de ódio Liberdade de expressão Bolsonaro Lula Political marketing Electoral marketing Social networks Cyberactivism Hate speech Freedom of expression