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O impacto psicossocial da publicidade na relação entre alimentação e saúde oral
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| Projeto de pós-graduação_39550 | 2.76 MB | Adobe PDF |
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Abstract(s)
A publicidade desempenha um papel significativo na forma como os hábitos alimentares são moldados, e isso tem implicações diretas na saúde oral. Esta tese aborda o impacto psicossocial da publicidade, examinando como as escolhas alimentares influenciam a saúde oral. Ao explorar os mecanismos psicológicos subjacentes, o estudo busca compreender como as mensagens publicitárias moldam as perceções e comportamentos relacionados com a alimentação e a saúde oral.
Ao integrar perspetivas psicossociais, esta tese visa iluminar as relações complexas entre publicidade, escolhas alimentares e saúde oral. Os resultados esperados podem contribuir para orientar políticas de saúde pública e iniciativas de conscientização, promovendo hábitos alimentares saudáveis e práticas ideais de higiene bucal na sociedade contemporânea.
Esta tese foi elaborada a partir de uma revisão da literatura, de uma pesquisa transversal através de uma grelha de análise, dos anúncios transmitidos em três dos canais de televisão mais assistidos na França, durante as horas de maior audiência, ao longo de dois dias úteis e dois dias ao final de semana, por cada semana, durante um mês. Para o tratamento dos dados quantitativos, o instrumento de análise foi a análise de conteúdo. Além disso, foi aplicado um questionário online a cidadãos franceses com 18 anos ou mais, que têm acesso aos cuidados de saúde em França. Menores de 18 anos, pessoas com deficiência motora ou a cargo de terceiros foram excluídos da amostra. O objetivo ideal era atingir uma amostra de pelo menos 30 adultos que atendam aos critérios de inclusão. Após a coleta de dados, foi realizada uma análise estatística, com a criação de um banco de dados usando o Google Forms.
Em conclusão, os resultados desta investigação mostram a necessidade imperiosa de reforçar a regulamentação da publicidade, a fim de proteger os consumidores, em especial as crianças, de mensagens alimentares potencialmente nocivas.
Advertising plays a significant role in shaping eating habits, and this has direct implications for oral health. This thesis addresses the psychosocial impact of advertising by examining how food choices influence oral health. By exploring the underlying psychological mechanisms, the study seeks to understand how advertising messages shape perceptions and behaviors related to food and oral health. By integrating psychosocial perspectives, this thesis seeks to illuminate the complex relationships between advertising, food choices and oral health. The expected results may contribute to guiding public health policies and awareness-raising initiatives, promoting healthy eating habits and optimal oral hygiene practices in contemporary society. This thesis was developed from a literature review, a cross-sectional survey using a grid analysis of advertisements broadcast on three of the most watched television channels in France during peak viewing hours, over two weekdays and two weekend days, for one month. For the quantitative data, the analysis tool was content analysis. In addition, an online questionnaire was administered to French citizens aged 18 and over who have access to healthcare in France. People under the age of 18, those with motor disabilities or under the care of others were excluded from the sample. The ideal goal was to obtain a sample of at least 30 adults who met the inclusion criteria. After data collection, a statistical analysis was carried out, with the creation of a database using Google Forms. In conclusion, the results of this research show the imperative need to strengthen advertising regulation in order to protect consumers, especially children, from potentially harmful food messages.
Advertising plays a significant role in shaping eating habits, and this has direct implications for oral health. This thesis addresses the psychosocial impact of advertising by examining how food choices influence oral health. By exploring the underlying psychological mechanisms, the study seeks to understand how advertising messages shape perceptions and behaviors related to food and oral health. By integrating psychosocial perspectives, this thesis seeks to illuminate the complex relationships between advertising, food choices and oral health. The expected results may contribute to guiding public health policies and awareness-raising initiatives, promoting healthy eating habits and optimal oral hygiene practices in contemporary society. This thesis was developed from a literature review, a cross-sectional survey using a grid analysis of advertisements broadcast on three of the most watched television channels in France during peak viewing hours, over two weekdays and two weekend days, for one month. For the quantitative data, the analysis tool was content analysis. In addition, an online questionnaire was administered to French citizens aged 18 and over who have access to healthcare in France. People under the age of 18, those with motor disabilities or under the care of others were excluded from the sample. The ideal goal was to obtain a sample of at least 30 adults who met the inclusion criteria. After data collection, a statistical analysis was carried out, with the creation of a database using Google Forms. In conclusion, the results of this research show the imperative need to strengthen advertising regulation in order to protect consumers, especially children, from potentially harmful food messages.
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Keywords
Alimentação Saúde oral Publicidade Psicossocial Food Oral health Advertising Psychosocial