| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| Projeto de graduação_43161 | 322.6 KB | Adobe PDF |
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Resumo(s)
Este projeto de graduação olha para o papel que as tecnologias digitais desempenham como suporte a iniciativas intraempreendedoras em grandes organizações. Parte da experiência prática do autor durante o estágio curricular na BA Glass, com 390 horas de estágio entre 20 de fevereiro e 12 de junho de 2026, no departamento de Global Business Services (GBS), na área de Master Data. Sob o tema "A influência das tecnologias digitais no empreendedorismo: oportunidades e desafios para a criação e gestão de negócios", o trabalho usa o intraempreendedorismo como lente teórica para perceber como a inovação interna e a adaptação de processos acontecem em contextos corporativos complexos. Para isso, analisa-se o caso prático da expansão internacional da empresa: a migração da organização de vendas da estrutura 1000 para a 1001 e o suporte à entrada no mercado do México. Os resultados mostram que a integração e a correta replicação de dados entre o SAP e o Salesforce foram essenciais para reduzir fricções e manter a consistência comercial entre mercados. Conclui-se que as plataformas digitais deixaram de ser apenas ferramentas administrativas: hoje são o motor que sustenta a agilidade estratégica e o crescimento geográfico das empresas.
This graduation project looks at the role digital technologies play in supporting intrapreneurial initiatives within large organizations. It draws on the author's practical experience during a 390-hour curricular internship at BA Glass, between February 20 and June 12, 2026, in the Global Business Services (GBS) department, Master Data area. Under the theme "The influence of digital technologies on entrepreneurship: opportunities and challenges for business creation and management", the work uses intrapreneurship as a theoretical lens to understand how internal innovation and process adaptation take place in complex corporate settings. To do this, it analyzes the practical case of the company's international expansion, focused on the migration of the sales organization from structure 1000 to 1001 and the support given to entering the Mexican market. The results show that integrating and accurately replicating data between SAP and Salesforce were key to reducing friction and keeping commercial consistency across markets. The conclusion is that digital platforms are no longer just administrative tools: they are now the engine behind strategic agility and geographic growth.
This graduation project looks at the role digital technologies play in supporting intrapreneurial initiatives within large organizations. It draws on the author's practical experience during a 390-hour curricular internship at BA Glass, between February 20 and June 12, 2026, in the Global Business Services (GBS) department, Master Data area. Under the theme "The influence of digital technologies on entrepreneurship: opportunities and challenges for business creation and management", the work uses intrapreneurship as a theoretical lens to understand how internal innovation and process adaptation take place in complex corporate settings. To do this, it analyzes the practical case of the company's international expansion, focused on the migration of the sales organization from structure 1000 to 1001 and the support given to entering the Mexican market. The results show that integrating and accurately replicating data between SAP and Salesforce were key to reducing friction and keeping commercial consistency across markets. The conclusion is that digital platforms are no longer just administrative tools: they are now the engine behind strategic agility and geographic growth.
Descrição
Projeto de Graduação apresentado à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Licenciado em Ciências Empresariais.
Palavras-chave
Intraempreendedorismo Tecnologias digitais Governação de dados Expansão internacional Sistemas de informação Intrapreneurship Digital technologies Data governance International expansion Information systems