Name: | Description: | Size: | Format: | |
---|---|---|---|---|
1.76 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Os textos produzidos em nossa sociedade são tão variados que as pessoas interagem incessantemente. Frente a essa diversidade, escolheu-se abordar um gênero de grande circulação na esfera social: a propaganda, e analisar os efeitos do discurso publicitário na formação crítica dos alunos do 3º ano do Ensino Médio na escola pública Rodoval Borges Silva e na escola privada Grupo Perspectivas Construtivas, localizadas no município de Santana, com o intuito de elucidar o debate teórico que suscita a questão dos métodos tradicionais de ensino com novas formas de conhecimento, visto que a propaganda está presente por meio de inúmeros portadores, seja na mídia impressa (jornais, revistas, cartazes, prospectos, folhetos), seja na eletrônica (cinema, televisão, internet).
Além disso, para que fosse melhor entendido o contexto, foi importante verificar, de que maneira as instituições de ensino em conjunto com os docentes organizavam-se e trabalhavam a formação de leitores proficientes, no sentido de dinamizar e incrementar as aulas de língua portuguesa em situações reais de comunicação e usos sociais. Sob esse ponto de vista, diante dos questionamentos suscitados, através de nosso estudo comparativo mediante a temática – O discurso publicitário na escola pública e privada – constatamos (através de análise de entrevistas feitas às diretoras, professores e pedagogos e pela aplicação de questionários a alunos) que o gênero propagandístico não é inserido no currículo formal como uma produção cultural e os professores que utilizam o discurso publicitário são de forma individualizada em que predominam os aspectos formais da linguagem, nas escolas participantes de nossa dissertação.
Dessa forma, o objetivo de trabalhar com este gênero foi o de verificar de que maneira os alunos estavam se relacionando com a diversidade linguística do mundo moderno e qual o posicionamento crítico nas relações de poder e ideologias presentes no mesmo.
Nesse aspecto, os alunos da rede privada por terem mais contato com textos publicitários, em alguns momentos, tiveram uma postura mais crítica e proficiente com base nos questionários propostos. Além disso, pretende-se com este trabalho, possibilidades de transformar a pedagogia apenas tradicional em uma pedagogia da dinâmica social, proporcionando a superação de leituras superficiais e lineares e colaborar com pesquisas pertinentes à área de ensino aprendizagem, bem como reiterar as ideias de uma nova forma de conceber e trabalhar a linguagem em sala de aula.
No sentido de sensibilizar os professores, para este tipo de texto, planificou-se um Workshop para cada escola.
The texts produced in our society are so varied that people interact constantly. In view of this diversity, we chose to address a wide circulation of gender in the social sphere: the propaganda, and analyze the effects of advertising discourse on the critical training of students of the 3rd year of high school in the public school Rodoval Borges Silva and private school group Constructive perspective, located in the municipality of Santana, in order to elucidate the theoretical debate that raises the question of traditional teaching methods with new forms of knowledge, as the advertising is present through numerous carriers, either in print (newspapers , magazines, posters, leaflets, flyers) or the electronic (film, television, internet). Furthermore, to be better understood the context, it was important to check how the educational institutions together with teachers were organized and worked the formation of proficient readers, to streamline and enhance the Portuguese language classes in real communication situations and social uses. From this point of view, before we raised questions through our comparative study by the theme - The advertising discourse in public and private schools - found (through analysis of interviews with principals , teachers and pedagogues and the application of questionnaires to students ) that the propaganda genre is not included in the formal curriculum as a cultural production and the teachers who use the advertising discourse are individually predominate in the formal aspects of language, the participants of our dissertation schools. Thus, in order to work with this genre, it was to see how the students were relating to the linguistic diversity of the modern world and that the critical position in power relations and ideologies present in the same. In this sense, the students of the private network to have more contact with advertising texts, at times, had a more critical and proficient approach based on the proposed questionnaires. In addition, it is intended with this work, possibilities of transforming just traditional pedagogy in pedagogy of social dynamics, providing overcoming superficial and linear readings and collaborate with relevant research in the area of education learning, and to renew the ideas of a new way of designing and working language in the classroom. In order to sensitize teachers, for this type of text, has planned is a workshop for each school.
The texts produced in our society are so varied that people interact constantly. In view of this diversity, we chose to address a wide circulation of gender in the social sphere: the propaganda, and analyze the effects of advertising discourse on the critical training of students of the 3rd year of high school in the public school Rodoval Borges Silva and private school group Constructive perspective, located in the municipality of Santana, in order to elucidate the theoretical debate that raises the question of traditional teaching methods with new forms of knowledge, as the advertising is present through numerous carriers, either in print (newspapers , magazines, posters, leaflets, flyers) or the electronic (film, television, internet). Furthermore, to be better understood the context, it was important to check how the educational institutions together with teachers were organized and worked the formation of proficient readers, to streamline and enhance the Portuguese language classes in real communication situations and social uses. From this point of view, before we raised questions through our comparative study by the theme - The advertising discourse in public and private schools - found (through analysis of interviews with principals , teachers and pedagogues and the application of questionnaires to students ) that the propaganda genre is not included in the formal curriculum as a cultural production and the teachers who use the advertising discourse are individually predominate in the formal aspects of language, the participants of our dissertation schools. Thus, in order to work with this genre, it was to see how the students were relating to the linguistic diversity of the modern world and that the critical position in power relations and ideologies present in the same. In this sense, the students of the private network to have more contact with advertising texts, at times, had a more critical and proficient approach based on the proposed questionnaires. In addition, it is intended with this work, possibilities of transforming just traditional pedagogy in pedagogy of social dynamics, providing overcoming superficial and linear readings and collaborate with relevant research in the area of education learning, and to renew the ideas of a new way of designing and working language in the classroom. In order to sensitize teachers, for this type of text, has planned is a workshop for each school.
Description
Keywords
Diversidade textual Ideologia Propaganda Aluno Escola Textual diversity Ideology Advertising Student School