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Publication
O impacto do storytelling: introdução das feature stories na comunicação do “Turismo Centro de Portugal”
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| Projeto de graduação_6608 | 1.22 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este trabalho aborda a evolução das feature Stories no universo jornalístico e o recurso ao storytelling para redigir trabalhos jornalísticos desta natureza. Embora próximas das reportagens tradicionais, as feature stories distinguem-se pela liberdade narrativa, profundidade, foco no interesse humano e estilo literário. Permitem aos jornalistas explorar temas com maior criatividade, afastando-se da estrutura rígida da notícia, como o modelo da pirâmide invertida.
Para além de ser efetuada uma análise - enquanto marcos de formato - a duas reportagens/feature stories nomeadas para os prémios Pulizer, de autoria do jornalista J. R. Moehringer, foi efetuado neste trabalho um levantamento histórico relativamente à natureza do storytelling e à sua contribuição enquanto elemento catalisador do conceito de feature stories no universo jornalístico.
Foi analisada a diferenciação entre o conceito de feature stories e reportagem e foi efetuado um levantamento de traços essenciais e boas práticas na redação de trabalhos em feature writing, por parte dos autores como Roy Peter Clark (Writing Tools: 50 Essential Strategies for Every Writer, 2006) e Steen Steensen (The Featurization of Journalism, 2011).
Foi elaborado um Estudo de Caso, tendo como referência Yin (1994), examinando-se e enquadrando-se o conteúdo a partir de uma análise descritiva com o objetivo de detalhar como as feature stories em análise subscrevem as características do conceito de ‘Feature Story’ e ‘Feature Writing’ apresentados.
Posteriormente, é efetuada uma análise de várias reportagens/feature stories criadas pelo autor e publicadas pela entidade Turismo Centro de Portugal, no âmbito das rubricas “Investi no Centro”, “Quero Investir no Centro”, “Estadias com História” e “Ruínas por Empreender”, identificando boas práticas de storytelling conforme os princípios discutidos nos capítulos anteriores e culminando numa análise comparativa entre estes conceitos e a sua aplicação prática no contexto profissional do autor, demonstrando que é possível transformar reportagens com narrativas envolventes que, simultaneamente, situam o leitor no espaço, informam e inspiram, concluindo-se também que estes trabalhos podem tornar-se um elemento diferenciador relevante no órgão/entidade onde são publicados.
This paper addresses the evolution of feature stories in the world of journalism and the use of storytelling to write journalistic works of this nature. Although similar to traditional reporting, feature stories are distinguished by their narrative freedom, depth, focus on human interest and literary style. They allow journalists to explore topics with greater creativity, moving away from the rigid structure of news, such as the inverted pyramid model. In addition to analyzing - as landmarks in the format - two reports/feature stories nominated for the Pulitzer Prize, written by journalist J. R. Moehringer, this work also provides a historical survey of the nature of storytelling and its contribution as a catalyst for the concept of feature stories in the world of journalism. The differentiation between the concept of feature stories and journalistic reporting was analyzed and a survey of essential traits and good practices in feature writing was carried out by authors such as Roy Peter Clark (Writing Tools: 50 Essential Strategies for Every Writer, 2006) and Steen Steensen (The Featurization of Journalism, 2011). A Case Study was prepared, using Yin (1994) as a reference, examining and framing the content based on a descriptive analysis with the aim of detailing how the Feature Stories under analysis subscribe to the characteristics of the concept of ‘Feature Story’ and ‘Feature Writing’ presented. Subsequently, an analysis is carried out of several reports/feature stories created by the author and published by the public entity Turismo Centro de Portugal, within the scope of the sections “Investi no Centro”, “Quero Investir no Centro”, “Estadias com História” and “Ruínas por Empreender”, identifying good storytelling practices according to the principles discussed in the previous chapters and culminating in a comparative analysis between these concepts and their practical application in the author's professional context, demonstrating that it is possible to transform journalism reports with engaging narratives that, simultaneously, places the reader in the action, informs and inspires, and also coming to the conclusion that these can become a relevant differentiating element in the organization/entity where they are published.
This paper addresses the evolution of feature stories in the world of journalism and the use of storytelling to write journalistic works of this nature. Although similar to traditional reporting, feature stories are distinguished by their narrative freedom, depth, focus on human interest and literary style. They allow journalists to explore topics with greater creativity, moving away from the rigid structure of news, such as the inverted pyramid model. In addition to analyzing - as landmarks in the format - two reports/feature stories nominated for the Pulitzer Prize, written by journalist J. R. Moehringer, this work also provides a historical survey of the nature of storytelling and its contribution as a catalyst for the concept of feature stories in the world of journalism. The differentiation between the concept of feature stories and journalistic reporting was analyzed and a survey of essential traits and good practices in feature writing was carried out by authors such as Roy Peter Clark (Writing Tools: 50 Essential Strategies for Every Writer, 2006) and Steen Steensen (The Featurization of Journalism, 2011). A Case Study was prepared, using Yin (1994) as a reference, examining and framing the content based on a descriptive analysis with the aim of detailing how the Feature Stories under analysis subscribe to the characteristics of the concept of ‘Feature Story’ and ‘Feature Writing’ presented. Subsequently, an analysis is carried out of several reports/feature stories created by the author and published by the public entity Turismo Centro de Portugal, within the scope of the sections “Investi no Centro”, “Quero Investir no Centro”, “Estadias com História” and “Ruínas por Empreender”, identifying good storytelling practices according to the principles discussed in the previous chapters and culminating in a comparative analysis between these concepts and their practical application in the author's professional context, demonstrating that it is possible to transform journalism reports with engaging narratives that, simultaneously, places the reader in the action, informs and inspires, and also coming to the conclusion that these can become a relevant differentiating element in the organization/entity where they are published.
Description
Projeto de Graduação apresentado à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Licenciado em Ciências da Comunicação.