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Publication
Unicórnios portugueses: panorama geral e processo de internacionalização
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| Projeto de graduação_42591 | 332.7 KB | Adobe PDF |
Advisor(s)
Abstract(s)
Este projeto de graduação tem como tema o panorama geral dos unicórnios portugueses, tendo como principal objetivo de estudo o processo da internacionalização. Para o efeito, optou-se por uma abordagem maioritariamente qualitativa. Neste sentido, começou se por procurar compreender o contexto do empreendedorismo, startups e unicórnios em Portugal. Ao longo do trabalho são abordados temas como a relevância económica e impacto nos mercados causados pelos unicórnios, a evolução do ecossistema de startups em Portugal, os fatores que impulsionaram o seu crescimento e o apoio ao empreendedorismo no país. O projeto contempla ainda a análise de três casos emblemáticos de unicórnios portugueses: Remote, Feedzai e OutSystems. Segue-se uma reflexão sobre os principais desafios e perspetivas futuras destas empresas. Por fim, é apresentado o caso de estudo centrado na mudança de sede para o estrangeiro dos unicórnios.
Após a análise dos principais unicórnios portugueses, tornou-se evidente que o sucesso destas empresas resulta de um conjunto articulado de fatores. Elementos como a identificação clara de oportunidades de negócio, modelos de negócio escaláveis e inovadores, um forte foco na experiência e nas necessidades do cliente, bem como a aposta contínua na inovação tecnológica, revelaram-se decisivos.
Após o estudo do processo de internacionalização, ficou claro que esta decisão representa muito mais do que uma simples mudança administrativa. A análise realizada evidenciou que a transferência da sede para mercados internacionais constitui uma escolha estratégica essencial no percurso de consolidação global dos unicórnios portugueses. Ao estabelecerem a sua sede em centros financeiros e tecnológicos de referência, estas empresas conseguiram não só reforçar a sua credibilidade institucional, como também facilitar o acesso a capital de risco, aproximar-se dos seus principais clientes e integrar ecossistemas altamente competitivos e inovadores. Esta decisão tem-se revelado determinante para acelerar o crescimento, melhorar a visibilidade internacional e posicionar as startups portuguesas como atores relevantes no cenário tecnológico global.
This graduation project focuses on the general overview of Portuguese unicorns, with the main objective being the study of the process of internationalization. To this end, a mainly qualitative approach was chosen. In this sense, we began by seeking to understand the context of entrepreneurship, startups, and unicorns in Portugal. Throughout the work, topics such as the economic relevance and impact on markets caused by unicorns, the evolution of the startup ecosystem in Portugal, the factors that drove its growth, and support for entrepreneurship in the country are addressed. The project also includes an analysis of three emblematic cases of Portuguese unicorns: Remote, Feedzai, and OutSystems. This is followed by a reflection on the main challenges and future prospects for these companies. Finally, a case study focusing on the relocation of unicorns abroad is presented. After analyzing the main Portuguese unicorns, it became clear that the success of these companies is the result of a combination of factors. Elements such as the clear identification of business opportunities, scalable and innovative business models, a strong focus on customer experience and needs, as well as a continuous commitment to technological innovation, proved to be decisive. After studying the process of internationalization, it became clear that this decision represents much more than a simple administrative change. The analysis showed that transferring headquarters to international markets is an essential strategic choice in the global consolidation of Portuguese unicorns. By establishing their headquarters in leading financial and technological centers, these companies have not only strengthened their institutional credibility, but also facilitated access to venture capital, brought them closer to their main customers, and integrated them into highly competitive and innovative ecosystems. This decision has proven decisive in accelerating growth, improving international visibility, and positioning Portuguese startups as relevant players on the global technology scene.
This graduation project focuses on the general overview of Portuguese unicorns, with the main objective being the study of the process of internationalization. To this end, a mainly qualitative approach was chosen. In this sense, we began by seeking to understand the context of entrepreneurship, startups, and unicorns in Portugal. Throughout the work, topics such as the economic relevance and impact on markets caused by unicorns, the evolution of the startup ecosystem in Portugal, the factors that drove its growth, and support for entrepreneurship in the country are addressed. The project also includes an analysis of three emblematic cases of Portuguese unicorns: Remote, Feedzai, and OutSystems. This is followed by a reflection on the main challenges and future prospects for these companies. Finally, a case study focusing on the relocation of unicorns abroad is presented. After analyzing the main Portuguese unicorns, it became clear that the success of these companies is the result of a combination of factors. Elements such as the clear identification of business opportunities, scalable and innovative business models, a strong focus on customer experience and needs, as well as a continuous commitment to technological innovation, proved to be decisive. After studying the process of internationalization, it became clear that this decision represents much more than a simple administrative change. The analysis showed that transferring headquarters to international markets is an essential strategic choice in the global consolidation of Portuguese unicorns. By establishing their headquarters in leading financial and technological centers, these companies have not only strengthened their institutional credibility, but also facilitated access to venture capital, brought them closer to their main customers, and integrated them into highly competitive and innovative ecosystems. This decision has proven decisive in accelerating growth, improving international visibility, and positioning Portuguese startups as relevant players on the global technology scene.
Description
Projeto de Graduação apresentado à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Licenciado em Ciências Empresariais.
Keywords
Empreendorismo Unicórnios Startups Internacionalização Entrepreneurship Unicorns Internationalization