Publication
Jornalismo investigativo na internet financiado e pautado pelo leitor: o caso do Reportagem Pública 2017
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Abstract(s)
Esta pesquisa incide sobre os novos modelos de negócios para o jornalismo investigativo publicado na internet e como eles permitem a participação do leitor no processo editorial. Entende-se que é necessário haver tal discussão em um momento em que a credibilidade do jornalismo é colocada na berlinda para que se busque uma maneira de reposicionar o jornalismo como um elemento determinante para as sociedades democráticas. Dessa forma, busca-se compreender como o crowdfunding, ou financiamento coletivo, empodera o leitor na decisão de pautas que se transformam em reportagens investigativas voltadas especificamente para o meio digital. Para o efeito, recorreu-se primeiramente à revisão de literatura acerca de jornalismo investigativo, ciberjornalismo, modelos de negócios para o jornalismo e participação do leitor, para então seguir-se para o estudo de caso, levado a cabo por meio de entrevistas e análise de conteúdo quantitativa e qualitativa, da campanha de financiamento coletivo Reportagem Pública 2017, realizada pela Agência Pública, que viabilizou a produção de oito pautas investigativas que foram escolhidas pelos apoiadores. Entre os principais resultados, destacam-se que o crowdfunding é um modelo viável para o jornalismo independente na internet e, ao mesmo tempo, aproxima o leitor do processo editorial na definição do que é interesse público. Além disso, verificou-se que o jornalista sente-se mais comprometido e responsável na produção de reportagens quando ela está sob escrutínio do apoiador. Ademais, as reportagens publicadas se aprofundaram e apresentaram características de textos longform. Por fim, entende-se ser possível avançar no sentido de produzir reportagens que utilizem as potencialidades que a internet propicia ao jornalismo.
This research focuses on the new business models for investigative journalism published on the Internet and how they allow the readers to participate in the editorial process. It is understood that such a discussion is necessary at a time when the credibility of journalism is put in the spotlight to find a way to reposition journalism as a determining tool for democratic societies. In this way, it is sought to understand how crowdfunding, or collective financing, empowers the reader in the decision of subjects that become investigative reports focused specifically on the digital format. For this purpose, we first resorted to a literature review on investigative journalism, cyberjournalism, business models for journalism and reader participation, and then proceeded to the case study, carried out through interviews and content analysis both quantitative and qualitative, of the crowdfunding campaign Reportagem Pública 2017, carried out by the Agência Pública, which allowed the production of eight investigative stories that were chosen by the supporters. Among the main results, it is emphasized that crowdfunding is a viable model for independent journalism on the internet and, at the same time, it brings the reader closer to the editorial process in defining what is public interest. In addition, it has been found that the journalist feels more committed and responsible in the production of stories when it is under scrutiny of the supporter. Beside that, the stories have deepened and presented characteristics of longform articles. Finally, it is understood that there is room for progress in producing stories that use the potential of the Internet for journalism.
This research focuses on the new business models for investigative journalism published on the Internet and how they allow the readers to participate in the editorial process. It is understood that such a discussion is necessary at a time when the credibility of journalism is put in the spotlight to find a way to reposition journalism as a determining tool for democratic societies. In this way, it is sought to understand how crowdfunding, or collective financing, empowers the reader in the decision of subjects that become investigative reports focused specifically on the digital format. For this purpose, we first resorted to a literature review on investigative journalism, cyberjournalism, business models for journalism and reader participation, and then proceeded to the case study, carried out through interviews and content analysis both quantitative and qualitative, of the crowdfunding campaign Reportagem Pública 2017, carried out by the Agência Pública, which allowed the production of eight investigative stories that were chosen by the supporters. Among the main results, it is emphasized that crowdfunding is a viable model for independent journalism on the internet and, at the same time, it brings the reader closer to the editorial process in defining what is public interest. In addition, it has been found that the journalist feels more committed and responsible in the production of stories when it is under scrutiny of the supporter. Beside that, the stories have deepened and presented characteristics of longform articles. Finally, it is understood that there is room for progress in producing stories that use the potential of the Internet for journalism.
Description
Keywords
Jornalismo investigativo Ciberjornalismo Gatekeeping Crowdfunding Agência pública Investigative journalism Cyberjournalism Gatekeeping Crowdfunding