Loading...
Publication
A responsabilidade social e o Programa de Voluntariado On Demand Community - IBM Portugal
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.08 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Atualmente vivem-se tempos conturbados a nível social, fruto da profunda crise que
afeta grande parte das economias mundiais. A responsabilidade social das empresas
ganhou destaque e importância para a comunidade, visto que as empresas com as suas
práticas sociais conseguem colmatar lacunas existentes.
A presente investigação incidiu sobre uma empresa centenária que opera na área das
tecnologias de informação, a IBM. Assim, desenvolvemos um estudo de caso que
pretende analisar de que forma o voluntariado praticado pela IBM, através do programa
On Demand Community, tem impacto nos seus colaboradores e nos beneficiários do
mesmo.
Para nos auxiliar na elaboração do presente estudo, desenvolvemos uma revisão
bibliográfica que abrangeu os grandes temas em torno da responsabilidade social e do
voluntariado.
A parte empírica da tese consiste num estudo de caso com recurso a entrevistas com
colaboradores da IBM, complementado por questionários efetuados junto das entidades
beneficiárias do programa de voluntariado On Demand Community com adesão ao
programa de grants. A recolha dos dados foi efetuada em várias etapas para as quais
foram desenvolvidos diferentes guiões, tendo em consideração os objetivos definidos
para cada etapa. O programa de grants representa uma doação por parte da empresa às entidades
beneficiárias do voluntariado praticado pelos colaboradores da IBM.
Os dados recolhidos são indiciadores de que a IBM influencia a prática de voluntariado
dos seus colaboradores, visto que proporciona um conjunto de situações facilitadoras de
tal prática. Outro aspeto de realce prende-se com os benefícios atribuídos (grants) pela
empresa em função das horas de voluntariado registadas pelos colaboradores. Estes
benefícios atribuídos são uma mais-valia para as entidades beneficiárias, que
reconhecem que as doações concedidas pela empresa, independentemente de terem ou
não tradução monetária, reforçam a imagem da empresa. A utilidade do programa On
Demand Community foi outro aspeto realçado por todas as partes envolvidas.
We are living turbulent times from a social point of view resulting form a deep crisis that affects most of the world’s economies. Corporate Social Responsibility has gained prominence and importance for the community, since companies’s social practices can fill the existing gaps. This research is focused on a company more than hundred years old that operates in the area of information technologies, IBM. We developed a case study that aims to examine how volunteering practiced by IBM through the ‘On Demand Community’ program, impacts on its employees and its beneficiaries. The research is based upon a literature review covering the major issues of social responsibility and volunteering. The empirical part consist of a case study in which IBM employees were interviewed and beneficiaries of the ‘On Demand Community’ volunteer program with adherence to the grants program answered a questionnaire. The data collection was carried out in several stages for which were developed different scripts, taking into account the objectives defined for each step. The grants program is a donation from the company to the beneficiaries of volunteering practiced by IBM employees. The collected data reveals that IBM influences the voluntary practice of its employees, since it provides a set of conditions that facilitate such practice. Another point to be highlighted is related to the assigned benefits (grants) given by the company to the beneficiary entities according to the number of volunteer hours recorded by employees. These benefits are recognized as an asset by the beneficiary entities since donations from IBM, independently of being in money, reinforce the company’s image.
The collected data reveals that IBM influences the voluntary practice of its employees, since it provides a set of conditions that facilitate such practice. Another point to be highlighted is related to the assigned benefits (grants) given by the company to the beneficiary entities according to the number of volunteer hours recorded by employees. These benefits are recognized as an asset by the beneficiary entities since donations from IBM, independently of being in money, reinforce the company’s image. Les données recueillies indiquent qu’IBM influence la pratique de voluntariat de ses employés, car elle fournit un ensemble de conditions favorables pour cette pratique. Un autre aspect a souligner concerne les avantages attribués par la société (subventions) d’accord avec les heures de voluntariat enregistrées par les employés. Ces avantages attribués un atout majeur pour les entités bénéficiaires qui reconnaissent que les dons accordés par la société, indépendamment de d’avoir une traduction monétaire ou non, renforcent l'image de l'entreprise. L'utilité du programme On Demand Community est un autre aspect mis en évidence par toutes les parties impliquées.
We are living turbulent times from a social point of view resulting form a deep crisis that affects most of the world’s economies. Corporate Social Responsibility has gained prominence and importance for the community, since companies’s social practices can fill the existing gaps. This research is focused on a company more than hundred years old that operates in the area of information technologies, IBM. We developed a case study that aims to examine how volunteering practiced by IBM through the ‘On Demand Community’ program, impacts on its employees and its beneficiaries. The research is based upon a literature review covering the major issues of social responsibility and volunteering. The empirical part consist of a case study in which IBM employees were interviewed and beneficiaries of the ‘On Demand Community’ volunteer program with adherence to the grants program answered a questionnaire. The data collection was carried out in several stages for which were developed different scripts, taking into account the objectives defined for each step. The grants program is a donation from the company to the beneficiaries of volunteering practiced by IBM employees. The collected data reveals that IBM influences the voluntary practice of its employees, since it provides a set of conditions that facilitate such practice. Another point to be highlighted is related to the assigned benefits (grants) given by the company to the beneficiary entities according to the number of volunteer hours recorded by employees. These benefits are recognized as an asset by the beneficiary entities since donations from IBM, independently of being in money, reinforce the company’s image.
The collected data reveals that IBM influences the voluntary practice of its employees, since it provides a set of conditions that facilitate such practice. Another point to be highlighted is related to the assigned benefits (grants) given by the company to the beneficiary entities according to the number of volunteer hours recorded by employees. These benefits are recognized as an asset by the beneficiary entities since donations from IBM, independently of being in money, reinforce the company’s image. Les données recueillies indiquent qu’IBM influence la pratique de voluntariat de ses employés, car elle fournit un ensemble de conditions favorables pour cette pratique. Un autre aspect a souligner concerne les avantages attribués par la société (subventions) d’accord avec les heures de voluntariat enregistrées par les employés. Ces avantages attribués un atout majeur pour les entités bénéficiaires qui reconnaissent que les dons accordés par la société, indépendamment de d’avoir une traduction monétaire ou non, renforcent l'image de l'entreprise. L'utilité du programme On Demand Community est un autre aspect mis en évidence par toutes les parties impliquées.
Description
Tese apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Doutor em Ciências Empresariais, especialidade em Gestão