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Publication
Utilisation de l’image personnelle en politique: pendant la période de la cinquième république de France (1958-)
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Abstract(s)
À l’heure où les élections présidentielles de 2017 approchent, se pose la question de
l’importance de l’image personnelle en politique. Quel est son poids dans notre perception?
Quel rôle joue-t-il? Afin de mieux comprendre l’évolution des stratégies de l’image personnelle,
il est nécessaire de commencer notre analyse depuis l'avènement de la radio jusqu’à l’utilisation
des réseaux sociaux. Nous verrons quelles furent les différents techniques utilisées pour attirer
un plus grand électorat. Cet aspect de la communication non-verbale fascine par sa complexité.
De nombreux auteurs comme McLuhan (1964) et Mehrabian (1967) sont d’accord pour dire que
le visuel domine notre communication globale. C'est pourquoi, de nombreuses personnalités
politique se concentrent à construire leur communication non-verbale en soignant leur
apparence, leur gestualité et la tonalité de leur voix. L’objectif étant de faire une bonne
impression afin de pouvoir attirer le plus d’adhérents possible. C’est ainsi que la première
impression en politique est fermement liée à l’ascension du politicien. Notre enquête
quantitative regroupe tous ces éléments pour répondre à la question suivante: L’image
personnelle influence-t-elle notre première impression? Par ce biais, nous verrons si l’image
personnelle reste dominante sur une première impression.
At a time when the 2017 presidential elections are approaching, the question of the importance of personal image in politics arises. What is its weight in our perception? What role does it play? In order to better understand the evolution of personal image strategies, it is necessary to start our analysis from the advent of radio to the use of social networks. We will see the different techniques used to attract a larger electorate. This aspect of nonverbal communication fascinates by its complexity. Many authors like McLuhan (1964) and Mehrabian (1967) agree that the visual dominates our global communication. This is why many political personalities concentrate on constructing their non-verbal communication by looking after their appearance, gestures and the tone of their voices. The aim is to make a good impression in order to attract as many members as possible. Thus the first impression in politics is firmly linked to the rise of the politician. Our quantitative survey gathers all these elements to answer the following question: Does the personal image influence our first impression? In this way, we will see if the personal image remains dominant on a first impression.
At a time when the 2017 presidential elections are approaching, the question of the importance of personal image in politics arises. What is its weight in our perception? What role does it play? In order to better understand the evolution of personal image strategies, it is necessary to start our analysis from the advent of radio to the use of social networks. We will see the different techniques used to attract a larger electorate. This aspect of nonverbal communication fascinates by its complexity. Many authors like McLuhan (1964) and Mehrabian (1967) agree that the visual dominates our global communication. This is why many political personalities concentrate on constructing their non-verbal communication by looking after their appearance, gestures and the tone of their voices. The aim is to make a good impression in order to attract as many members as possible. Thus the first impression in politics is firmly linked to the rise of the politician. Our quantitative survey gathers all these elements to answer the following question: Does the personal image influence our first impression? In this way, we will see if the personal image remains dominant on a first impression.
Description
Keywords
Communication non-verbale Image personnelle Politique française Stratégies d’image Première impression Non-verbal communication Personal image French politics Image strategies First impression