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Publication
Management of modern organisations in the context of Lithuanian smart tourism
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Advisor(s)
Abstract(s)
In the management of each tourism organisation, one encounters essential factors characteristic of the management of organisations, but in each of them, efforts are made to improve both different factors and based on different methods. In managing a modern tourism organisation, several external and internal factors are of great importance. These include a strategic focus, the external environment, product innovation, effective marketing and cooperation, customer experience and quality management, human resources, organisational culture. Only a tourism organisation that applies and considers these factors in its activities is enabled to achieve the highest possible results, service quality and competitiveness. This study aims to evaluate the management of a tourism organisation from the perspective of a modern organisation. The interview method was used to achieve the research results. The research was done in 2024. The findings of study show that the importance of managing modern tourism organisations has been emphasised in the scientific literature. This emphasis extends to the need for purposeful adaptation and improvement. The modernity of a tourism organisation is expressed through its constant ability to adapt to the ever-changing environment, embrace learning and development, and foster innovation. The research reveals that modernity is associated with the uniqueness of the tourism organisation. Adaptation to the ever-changing external environment means constant monitoring of trends, adaptation of new technologies, and development of internal organisational culture, encouragement of employees’ courage and freedom, and self-expression. In terms of the application of new technologies in tourism organisations, the continuous improvement and simplification of the system is significant, but there is no rush to use the benefits provided by the artificial intelligence tool.
Description
Copyright information: © 2025 The Author(s), under exclusive license to Springer Nature Switzerland AG.
Keywords
Modern organisation Tourism Management factors Lithuania
Pedagogical Context
Citation
APA7th: Samuolaiti, M., Raupelienė, A., Brusokas, A., Dinis, M. A. P., & Ložkinas, A. (2025). Management of Modern Organisations in the Context of Lithuanian Smart Tourism. In W. Leal Filho, L. Safaa, D. Perkumienè, & M. A. P. Dinis (Eds.), Tourism and Heritage: Shaping Sustainable and Innovative Futures (pp. 449–479). Springer International Publishing. https://doi.org/10.1007/978-3-031-81485-3_19
Publisher
Springer International Publishing
CC License
Without CC licence