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Revista da UFP
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Revista da UFP
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Browsing Revista da UFP by Author "Azevedo, António J.A."
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Política de comunicação das empresas em situações de crise relacionadas com o produto: efeitos da imagem pré-crise e das estratégias de comunicação (responsável ausente, apologia, aceitação) sobre a imagem de marca e intenção de compra
Publication .
Azevedo, António J.A.
;
Marques, José M.C.
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1998-05
Journal article
Open access
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