Gouveia, Luis Borges2022-11-282022-11-282022-11-25http://hdl.handle.net/10284/11346Keynote, 25th november, 2022 11th International Conference on Economic Development and Social Sustainability (EDaSS) The digital as already a steady reality for most part of human activity. We can no longer ignore it or not take it into consideration for our day-to-day life. What about the way we deal with such reality? How to deal with it for our communities and to plan in advance for a reality that seems less and less predictable, at least using traditional approaches? This is the proposed starting point for a brief exercise to think ahead, considering sustainability issues.engDigitalDigital transformationInformationInformation managementDigital impactA digital critique the ugly, the beautiful and the realitylecture