Gouveia, Luis Borges2015-07-162015-07-162015-07-09http://hdl.handle.net/10284/4855Apresentação realizada no âmbito da European Conference Social Media ECSM, 2, Porto, Portugal, 9-07-2015The title encloses some of the words from T. S. Eliot’ The Rock poem, where he states that there are value waste by not having real understanding of what to be retained from knowledge within activity and its meaning. Those challenges become more complex as we are now in a networked society. As a result of an increasing digital and highly networked context, any individual action is lasting in memory and thus can evolve into being known to some other, non-controlled, unknown context. Are we prepared for such complex, uncontrolled set for human activity? What can be the implications of such, for security issues and human relationship within an organization context? This will set the discussion to support smart use of social media for organizations that avoids Eliot’ words of wasting meaning.engSocial mediaDigitalDigital impactInformation societyNetworked societylecture