Utilize este identificador para referenciar este registo: http://hdl.handle.net/10284/754
Título: (good) images (some) psychology (items) = (good) advertising?
Autor: Moutinho, Ana Viale
Palavras-chave: publicidade
psicologia
comunicação
Brasil
cultura
Data: 2003
Editora: Instituto Superior de Psicologia Aplicada
Citação: Proceedings of the 20th International Conference on Literature and Psychoanalysis, July 4th-5th 2003
Resumo: The paper I propose is based on images used in advertising and the way some of them influence people, in a psychological perspective, to buy the advertised product or service. Advertising uses four different basic principles known as AIDA: Attention (calls the attention to the product/service), Interest (it provokes and maintains the interest), Desire (awakens it), and Action (leads people to buy or use the product/service). These principles, plus mechanisms like dream, motivation, acceptance, empathy, seduction and other theories like the psychoanalytical, for example, will tell us why an image is more effective than another. I will bring examples of some printed advertisements to show my point of view.
URI: http://hdl.handle.net/10284/754
ISBN: 972-8400-70-5
Versão do Editor: http://www.clas.ufl.edu/ipsa/2003/Moutinho.html
Aparece nas colecções:FCHS (DCEC) - Comunicações em Conferências Internacionais

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